Hotjar

Hotjar is a digital experience and user behavior analytics platform that helps businesses understand how visitors interact with their websites and applications. They combine heatmaps, session replays, funnels, surveys, and user testing into a single platform designed to uncover user behavior and improve conversion performance. The platform is built for product teams, UX researchers, marketers, designers, website owners, and growth teams that want deeper insights into customer journeys. By visualizing clicks, scrolls, navigation patterns, and user feedback, Hotjar helps organizations identify friction points, optimize experiences, and make more informed product decisions.

They provide tools such as Heatmaps, Session Replay, Funnels, Surveys, User Interviews, and the AI-powered Sense AI assistant. Key features include attention heatmaps, session summaries, experience monitoring, feedback collection, conversion funnel analysis, and integrations with platforms such as Google Analytics, HubSpot, Jira, Slack, and Microsoft Teams. With its connection to Contentsquare and Heap, Hotjar is expanding into a broader experience intelligence platform that combines behavioral analytics with direct customer feedback. This makes it especially valuable for conversion optimization, UX research, product development, and customer experience teams seeking actionable insights from real user behavior.

And the best part? They offer a free plan that includes heatmaps, session recordings, funnels, surveys, feedback responses, user interviews, and testing tools, with premium plans available for growing teams and enterprises.