Amplitude AI

Amplitude AI is an AI-powered product analytics platform that helps teams understand customer behavior, investigate product performance, and turn behavioral data into actionable insights. It combines Amplitude’s product analytics capabilities with AI agents that can answer questions, generate charts and dashboards, analyze session replays, synthesize customer feedback, and identify opportunities for product improvement.

The Global Agent allows users to ask questions about their product data in natural language. It can generate charts, cohorts, and follow-up investigations, making it possible for product managers, marketers, analysts, and other teams to explore data without manually constructing every analysis.

Amplitude AI also includes specialized agents for specific analytics workflows. The Dashboard Agent can create dashboards from a stated objective, the Session Replay Agent can analyze thousands of user sessions to identify friction patterns, and the Customer Feedback Agent can group feedback into themes, sentiment, and trends.

Another major capability is AI Visibility, which helps businesses understand how their brands appear in answers generated by AI platforms. Amplitude can track how frequently and favorably brands, competitors, and relevant topics appear in responses from systems such as ChatGPT, Claude, Gemini, and Perplexity.

Amplitude AI also includes an MCP server that connects Amplitude’s behavioral data with external AI tools. Teams can connect Amplitude to tools such as Claude and Cursor, allowing AI assistants to query product data and use real customer behavior as context while working inside their existing development environments.

Amplitude’s AI capabilities extend into agent analytics as well. Organizations can monitor their own AI agents to understand how agents respond, where they succeed or fail, and what users do after interacting with them. This gives product teams a way to connect AI-agent performance with customer behavior, retention, and revenue outcomes.

The platform combines AI with traditional product analytics, session replay, experimentation, feature management, surveys, activation, and customer feedback. This makes Amplitude AI particularly useful for product-led companies that want to connect quantitative behavioral data with qualitative insights and AI-assisted analysis in one platform.