Ada

Ada is an AI-powered customer service platform that helps enterprises automate customer support through intelligent AI agents. The platform enables businesses to deploy AI across voice, email, chat, SMS, and social channels, allowing customers to receive personalized support around the clock. Ada’s agents can understand customer requests, retrieve relevant information, and complete business tasks rather than simply providing scripted answers.

Ada supports complex, multi-step customer-service workflows through Playbooks, while its Performance Center provides tools to build, analyze, test, and continuously improve AI agents. Its Developer Toolkit includes APIs, SDKs, and an MCP server, allowing businesses to connect Ada with their existing technology stack and enterprise workflows.

The platform supports 50+ languages and provides omnichannel customer service, helping global organizations deliver consistent experiences across different channels. Ada also offers enterprise security and compliance capabilities including HIPAA, SOC 2, GDPR, and AIUC-1 compliance.

Ada is designed for organizations with high-volume customer-service operations, including financial services, travel, SaaS, ecommerce, healthcare insurance, property and casualty insurance, and gaming. The platform uses conversation-based pricing for most customers, with a resolution-based pricing option also available for certain enterprise requirements.